President, Chief Commercial Officer

Bob Sanders

As President, Chief Commercial Officer, Bob Sanders oversees the development and execution of SGS & Co's commercialization strategy, managing sales and business development teams across all regions.

In his previous role at IRI, Bob set the strategic initiatives for the Home, Healthcare and Mid-Market Practice by identifying business opportunities, delivering insights and actionable recommendations critical for client growth. He has also held executive positions with Wyeth/Pfizer Whitehall-Robins and Lederle Consumer Health in Sales, Marketing and General Management.  

Bob serves on the Board of Directors of Consumer Healthcare Products Association and is an active member of Moose International Charitable Organization, which provides basics for underprivileged children and the elderly.

Bob holds a BA from William Paterson University and a Master’s Degree from the University of Scranton. He currently resides in New Jersey with his high school sweetheart and children.